Wharton Executive Education Customer Centricity Essentials: What It Is, What It Isnt, and Why It Matters


Wharton Executive Education Customer Centricity Essentials: What It Is, What It Isnt, and Why It Matters
Not all customers are created equal.Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else.Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wha

Product Description Wharton Executive Education Customer Centricity Essentials: What It Is, What It Isnt, and Why It Matters

Title Wharton Executive Education Customer Centricity Essentials: What It Is, What It Isnt, and Why It Matters
AuthorPeter Fader
Release Date06.07.2017
Formatpdf, fb2, mobi, txt
LanguageEnglish
Pages442 pages
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